Video Proposal

Thanks for considering us!

On this page you'll find a personalised break-down and proposal for the project.

It's sharable and packed with lots of information including project goals, overview, story, cost-breakdown/estimates and next steps.

If there's any other info you're looking for, don't hesitate to ask :)

Project Goals

Company ‘Story’ - Branding X2

To build on the the current marketing efforts of Annexa by producing 2 company profile videos. One in-depth version & one brief version.

These videos will be designed to engage potential customers and encourage them to find out more about Annexa as well as educate the viewer on the ‘how’ & ‘why’ behind the company and give insight into service offerings, company values & business success stories.

Relatable Content - Case Studies X2

To present a series of relatable stories to potential clients with the intention to build rapport and trust in Annexa and outline the individual needs and solutions provided to previous clients.

Each video would tell the story of the customers success story, with a strong focus on;

  • Emotion
  • The customers back story (who they are, what problems they faced)
  • How Annexa was able to solve their ‘BIG’ problems
  • Ongoing success

Project Overview

Branding & Case Study - Videos


Video To Produce


Company Profile Videos x2

  • Long & Short version featuring key interviews with staff and executives as well as internal footage of office and staff
  • Video will feature intro and outro graphics, on-screen text and licensed music
  • Simple, clean and HD.


Company Profile Videos x2

  • Case Study videos with highlights of the customer answers to provided questions
  • Video will feature intro and outro graphics, on-screen text and licensed music
  • Simple, clean and HD.



For Use With

  • Website
  • Social Media
  • Customer Engagement

Project Story

Branding & Case Study - Videos

Although we like to give an idea of what to expect from our videos, we find it more valuable for both parties to work towards a ‘basic’ storyboard and shot list and then create the ‘real story’ in post-production. This is mostly due to what we call ‘the unknowns’ - because we’re not using trained actors or movie sets, the most important thing we can do is to be creative and flexible in our approach to each aspects of the production phases.

That means that on the filming days we’ll capture about 10 times more footage than what we will actually use, however, it will give us (both of us) more flexibility in what the final production looks like.

We also retain all raw footage for 12 months (with options for longer retention) so we can go back and recreate variations or completely different messaging entirely.

Below you’ll find a basic storyboard and shot list that we can both work towards together so we don’t miss anything important

Company Profile Videos

Main Footage

  • Interviews with key people from Annexa (5-10 minutes of footage per person)
  • The audio (speaking) from the interviews will drive the video with key answers being used throughout. The series of key answers by each person will be used to create and drive the main story.

Case Study Videos

Main Footage

  • Interviews with key clients (5-10 minutes of footage per person)
  • The audio (speaking) from the interviews will drive the video with key answers being used throughout. The series of key answers by each person will be used to create and drive the main story.

B-Roll Footage


B-roll is all the extra footage that will be used to help explain the story.

For example, if one of the developers is being interviewed and gives an answer like “Part of our role at Annexa is to continually improve and implement new features” while they’re talking, the ‘b-roll’ would be footage of real developers coding at their desk.

B-roll (Company Profile Videos)

  • Animated scenes with computers and phones showing the Annexa software being used
  • Building frontage
  • Possible drone footage
  • Various people working at their desks
  • Interviewees talking to various other people within the office
  • Footage taken from client testimonials (retail stores, manufacturing process)
  • Board meetings

B-roll (Case Study Videos)

  • Building frontage
  • Possible drone footage
  • Inside the retail outlets
  • Clients and store-people using the software
  • Interviewees talking to various other people

Examples

Cost Breakdown

Company ‘Story’ - Branding X2


Filming (Production) - $780.00 Ex GST

  • 1 full day (split up into half days if needed to get the right footage)


Editing (Post-Production) - $1,360.00 Ex GST

  • 2 days (including minor tweaks and reworks)


Deliverables

  • x2 Videos


This includes things like music licences, text animation, on screen graphics and company branding.



Cost Estimate: $2,140 Ex GST

Relatable Content (Case Studies) X2


Filming (Production) - $1,560.00 Ex GST

  • 2 full days (split up into half days if needed to get the right footage)


Editing (Post-Production) - $1,360.00 Ex GST

  • 2 days (including minor tweaks and reworks)


Deliverables

  • x2 Videos


This includes things like music licences, text animation, on screen graphics and company branding.



Cost Estimate: $2,920 Ex GST

Next Steps

Moving Forward

  • Approval and paperwork
  • Deposit (30-40%)
  • Schedule filming days


From Topa…

Thank you for your interest, we’re excited to produce some awesome videos with you!

Please feel free to contact us anytime with any questions you may have OR If it’s more convenient for you, we’d be happy to arrange a time to catch up and talk in person.

Thanks,

Peter Topa

Email: topa@ontopamedia.com
Phone: 0433 693 497

Meet the Team

Peter Topa

Founder

Meet Topa...

Peter Topa started OnTopa MEDIA with the intention of bringing a new experience to his clients and his clients customers. He brings an extensive understanding of business, marketing, media production and project management.

With a wealth of life and business experience, Peter’s noteworthy achievements have been the multiple positions and responsibilities held while working for Kincrome Tools & Equipment, including - Website management and development, marketing, marketing strategy, project management & Business/IT analysis,

Peter has received glowing recommendations from management (see his LinkedIn).

Chris Martin

Designer

Meet Chris...

Chris brings an incredible graphic design portfolio to the table, as well as an unrelenting work ethic.

Chris, along with Peter has spent a number of years working with Kincrome to produce and oversee the majority of their marketing and media design needs.

He’s loves a laugh, a game of table-tennis and loves to get things done.

Richard Simpson

Drone Pilot & Producer

Meet Richard...

Richard is a very talented video producer with a refined eye for detail.

He currently acts as the second set of eyes (and camera) for video production projects and produces all the drone footage for OnTopa MEDIA.

He loves a chat (except when he’s flying the drone) and  brings a fresh perspective to each new project.

We Create High-Quality Media.